The Impossible Burger – The Biggest Food Trend Of 2019

The Impossible Burger – The Biggest Food Trend Of 2019

October 01, 2019

We might think our diet doesn’t change much year in, year out, but we are subconsciously influenced by food trends that lead us to swap full English breakfasts for smashed avocado on toast, and a normal cup of coffee for an oatmilk Chai latte.

This year, however, the biggest trend in the culinary world is set to be The Impossible Burger – even if you don’t know what it is yet.


What is the Impossible Burger?

The Impossible Burger has taken off with the growth of veganism, as it offers everything you could desire from a juicy beef burger, while being totally made from plant substitutes.

This is great news for the growing number of vegans out there, with this figure having quadrupled in Britain from 150,000 in 2014 to 600,000 in 2018, according to The Vegan Society.

Indeed, more and more people are becoming conscious of what they eat and the world they live in that vegans and vegetarians are set to make up a quarter of the entire population of Britain by 2025. As a result, demand for meat-free food has sky-rocketed recently, increasing by a whopping 987 per cent in 2017.

One of the most popular meat substitutes to come out of this trend has to be The Impossible Burger.


A new era of meat-free food

While vegetarian burgers had a reputation for being a bit bland, crumbly and certainly not juicy, The Impossible Burger changes the perception of meat-free produce entirely.

The lab-created patty contains soy and potato proteins, coconut and sunflower oils, methylcellulose that binds the ingredients together, and heme from the roots of soy plants called leghemoglobin.

While this isn’t really something you can whip up at home, it is proving extremely popular with diners when eating out. And the reason why? Because it really does taste like beef.

An article in CNET said: “For vegetarians, vegans and probably the average omnivore,

The Impossible Burger is an incredibly similar substitute for beef.”

It still might have some way to go to fool meat connoisseurs, but it is winning fans among the growing vegetarian and vegan community all over the world.

Juliet Sear wrote in BBC Good Food: “It was simply delicious. The flavour was really good – the best veggie burger I’ve ever had.”


 - Soaring restaurant demand

As the burger is produced in a lab and cannot be replicated in a home kitchen, it has become a rare commodity that people are craving for. Therefore, its popularity is increasing all the time, making the restaurants that serve it – with their smart black wholesale aprons – in higher demand than ever. 

Metro US even noted it has been among the most searched-for foods on Yelp this year, as well as Acai bowl and street corn. However, it is only going to become more sought-after in 2020.

Yelp Trend Expert Tara Lewis said: “The Impossible Burger was nearly non-existent before 2016 but is on track to be one of the biggest food searches of 2019 as it gets added to menus across the country.”

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