As chefs and the terms “rockstar” and “trendsetter” become more and more entwined, a chef’s daily workwear is becoming increasingly highlighted and talked about as a sort of culinary couture. We at Jones of Boerum Hill know that high-end chef aprons are not only essential to a comfortable and practical cooking environment but also keep our culinary clientele looking fantastic and fashionable in the kitchen.
Jones of Boerum Hill premium aprons remain the working professionals favorite and it’s no surprise. In fact, Bon Appetit recently checked in with four chefs at some of New York’s top go-to eateries about what they wear in place of the more traditional starched chef’s jackets and, it turns out, JOBH aprons are the new go-to workwear staple. As culinary professionals, chefs know first-hand that looking good and feeling comfortable (and protected) is what matters most.
Zoe Kanan, a pastry chef at Freehand Hotel, was quick to note “the chefs at Freehand all wear these beautifully crafted camel-colored aprons from Jones of Boerum Hill.” It’s that mix of fashion-forward feel, general affordability, and durability for the high-stress points of a kitchen that Jones of Boerum Hill aprons were in fact designed for. From 600-degree ovens to flour explosions to minimizing the potential for rips and tears, our aprons are made with a chef’s needs in mind.
NY Mag, too, has spoken with a wide array of culinary stars. They went right to the source in talking with chefs and bartenders and came away with two overarching and consistent conclusions, one of which being that “the industry has its own status aprons. In particular, they [chefs] talk about small specialty brands from New York that launched in recent years, [one of which being] Jones of Boerum Hill.” The other conclusion? Gone are the days of aprons that loop at the neck as more chefs are favoring cross-back options.
One significant differentiation that chefs pointed out to NY Mag about Jones of Boerum Hill aprons is that there are lots of options, including special-edition versions that are sold directly to the consumer (no middle man retailer needed) – and they are “deeply beloved by chefs.”
When NY Mag spoke with Katie Byrum, a bartender at the Freehand Hotel, she extolled the virtues of these aprons because they are “lightweight and some are reversible with pockets in different places, either at the waist or a breast pocket… [and] the fit is very flattering for women – a clean line as opposed to other aprons that bunch or bulge in awkward ways.” Streamlined style and an eye for being multi-functional are essential to chefs in all establishments.
No matter the cuisine or position in a kitchen, a functional apron is a necessity. And no matter what, looking and feeling good is important – especially when you are at your job for ten plus hours a day! With fashion, function and a devoted cult following of hospitality professionals, Jones of Boerum Hill aprons are made to be your best friend in the kitchen.
For the next budding rockstar in the kitchen, check out our new chef series: https://www.jonesofboerumhill.com/products/pacific-bib-apron-pine-canvas