"It astonishes us that so many retailers hire the best architects to execute their shop or restaurant in the finest materials, stock it with meticulously chosen products and food, and then let staff stand around in leisurewear. Looking the part and good grooming are fundamental to any brand's identity; a uniform lends staff a consistent appearance and underlines the importance of their role in the service industry....But a uniform doesn't have to be formal; it's about looking good while imparting brand values."
Jones of Boerum Hill began in 2012, in Brooklyn NY by partners Iestyn and Deirdra Jones. Deirdra spent a decade doing design and production for some of the biggest fashion houses in NYC. Iestyn comes from 15 years experience in sales in the UK. They spent a year doing research and development, and were approached by a friend to collaborate on uniforms for downtown Manhattan restaurant Bubby's. Once they saw the end product, and realized how much they loved designing workwear, the company was born.
Jones of Boerum Hill now outfit restaurants all over the world, and consult on uniform projects for many high profile clients including Eataly, Le Labo, Woodford Reserve, and Marcus Samuelsson. The company has gained virtually all of their business via word of mouth. JoBH is committed to using ethically sourced and high quality fabrics & trims, and continue to produce all of their aprons exclusively in the USA. JoBH also prides itself on delivering the best customer service possible, and loves collaborating with brands and companies of all sizes and backgrounds.