The JoBH Story
"It astonishes us that so many retailers hire the best architects to execute their shop or restaurant in the finest materials, stock it with meticulously chosen products and food, and then let staff stand around in leisurewear. Looking the part and good grooming are fundamental to any brand's identity; a uniform lends staff a consistent appearance and underlines the importance of their role in the service industry....But a uniform doesn't have to be formal; it's about looking good while imparting brand values."
Jones of Boerum Hill began in 2012, in Brooklyn NY. Husband & wife Iestyn and Deirdra Jones were disillusioned with their respective corporate careers, and were throwing around ideas to start a business together. Both had always been interested in accessories & workwear, and a lightbulb went off after a trip to London. It was there that they noticed really stylish and well-cut aprons in many of the pubs, restaurants, and home shops. Upon return, they set off to create the perfect apron, with the intention of expanding into workwear. Deirdra was the technical designer at NYC fashion company Steven Alan, and was a pro with fitting, patternmaking, and production. Iestyn came in with some great designs and inspiration, as well as top sales skills. They spent a year developing the product, and were approached by a friend to collaborate on uniforms for downtown Manhattan restaurant Bubby's. Once they saw the end product, and realized how much they loved designing aprons, the company was born.
Iestyn was inspired by his grandad, who worked as a manager on the docks in Cardiff Bay, Wales, overseeing the painting of fishing boats. You can find his picture on the JoBH hangtag today. Using his previous skills in carpentry, Iestyn began to work with leather so that he could create the leather strap aprons that are currently among JoBH's best sellers. Jones of Boerum Hill now outfit restaurants all over the world, and consult on uniform projects for many high profile clients including Eataly, Le Labo, and Marcus Samuelsson. The company has gained virtually all of their business via word of mouth from their customers. JoBH is committed to using the most ethically sourced and highest quality fabrics & trims, and continue to produce all of their aprons exclusively in NYC. JoBH also prides itself on delivering the best customer service possible, and loves collaborating with brands and companies of all sizes and backgrounds.
Our partners in Portugal run a small, family-run factory on the outskirts of Porto, in the North. The factory specializes in high-end tailored shirts, and the quality is second to none. We spent a few days at the factory this year, and we were so happy to be able to be able to manufacture there. The factory itself is beautiful and modern, and our partners are warm, hard-working, and wonderful people. The manufacturing industry in Portugal took a big hit during the recession, but now is starting to flourish again. We hope to expand our production here, and begin exporting to our European clients directly from Porto.
Our factory in Manhattan's Garment District has been going for about 20 years. We are very proud to have all of our aprons made in the USA, and support local manufacturing. The Garment District is struggling to stay alive due to new zoning laws and rising rents. We hope to continue manufacturing in NYC, and we have a very close relationship with our factory. This factory has a long history of producing high-end heritage clothing for companies like Steven Alan, and they are now experts at apron production as well. We also still produce some of our workwear here, including the denim Day Shirt, and the Work Jacket.